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Serving a growing community of anglers by fueling a passion for fishing through

education, inspiration and conservation,

and helping to define the culture and the lifestyle surrounding the sport.

50+ YEARS OF BASSMASTER

83 MILLION

OUR 2023 AUDIENCe across all platForms!

1M+

Monthly active users on Bassmaster.com since the start of the tournament season

2024 Highlights

8M

3M

Viewers have watched Bassmaster on FOX, FS1 or FS2, including taped programming

Print Combined

Audience: Bassmaster and B.A.S.S. Times

2.5M

Social Total Audience

SOURCE: 2023 MRI Doublebase, Nielsen 2023 and 2024 Live + SD, FOX Sports, Google Analytics, Social Media 2023-2024, Cision/PR Newswire, Newsletter subscribers, event attendance

SOURCE: 2023 MRI Doublebase, Google Analytics, Social Media through August 2023

"Great ratings performance. Crowd was outstanding.

Great for FOX on Sunday."

Bill Wanger, Executive Vice President, Head of Programming & Scheduling, FOX Sports

THE ONLY LIVE BASS FISHING ON TELEVISION!

• Growing Demand
• FOX contracted live-stream hours +45% in 2021 and +60% in 2022
  
• 2022 - 14.5 MILLION viewers watched Bassmaster on FOX/FS1/FS2. The HIGHEST reach in over a decade!
• 2023 - Sunday’s live telecast on FOX is the most-watched Bassmaster telecast on any network since 2009!
• (+30% vs. the 2022 Classic LIVE on FOX)
  
• Lay Lake Elite event: total reach across the two days of FS1’s coverage was 1,570,000 viewers - with Sunday's telecast peaked at 289,000 viewers, which is the highest peak audience ever for a Bassmaster telecast on FS1!
• 2024 - NEW 7-part docuseries featuring a look back at bass fishing and the innovators who grew the sport
  

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More than fifty years of bass fishing expertise has positioned Bassmaster as the leader of all things bass fishing - the places, the tools, the techniques, the fish, the tournaments and conservation.

Build your partnership with Bassmaster's audience of over 85MM fans to reach targeted consumers and position your brand as top of mind among fans and anglers nationwide.

BASSMASTER CONSUMERS PROVE TO BE FINANCIAL PROSPECTS

• They are 15% more likely than the Average American to say that they find advertising for financial services to be interesting
  
• 22% more likely to say that money is the best measure of success
  
• 21% more likely to say that they will pay any price for good financial advice
  
• 17% more likely to say they have a business checking account
  

THEY CONSIDER THEMSELVES INFLUENTIAL WHEN IT COMES TO FINANCES...

• 24% more likely than the average American to regularly read financial news or financial publications
  
• 13% more likely to often take the opportunity to discuss their knowledge of financial products or services with others
  
• 17% more likely agree that people often ask their advice when it comes to financial matters
  

...AND USE WELLS FARGO CREDIT CARDS...

• They are 27% more likely than the Average American to say that Wells Fargo is their sole credit card and 20% more likely to say that Wells Fargo is their primary credit card
  

2023 MRI Fall Doublebase

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Our most impactful sponsorship level which offers a dominant partner integration across Bassmaster media and all tournaments including the Bassmaster Classic.

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A PREMIER SPONSORSHIP INCLUDES:

• Extensive promotion at all Bassmaster produced tournaments
  
• Branding on-site at all Elite, Opens, Nation, College & High School tournaments including brand logo on weigh-in stage
  
• Opportunity to activate at your choice of our series: Elites, Opens, Nation, College & High School
• Opportunity to sell/showcase product at your choice of tournaments outside of the Bassmaster Classic
• Premier sponsor rate granted for Classic Exhibit Space
  

• Marketing across Bassmaster assets and in-event markets to build your brand awareness and affinity with anglers nationwide
  

MARKETING

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Recognition as Premier Sponsor in all B.A.S.S. marketing materials via logo on:

• Promotional ads in Bassmaster and B.A.S.S. Times
• Clickable logo inclusion on every Bassmaster.com web page
• Bassmaster.com sponsor page
• ePromos for tournament attend, Bassmaster LIVE shows and upcoming shows on FOX Sports networks
• Brand logo billboards on FS1 and FOX LIVE broadcasts
  

Recognition as Premier Sponsor in local print campaigns to drive attendance

• On-site promotion at all Elites, Opens, Nation, College and High School tournaments to reach avid fans
• Logo placement at event (TV, streaming, online, print)
  
• Logo on weigh-in stage (EXCLUSIVE to Premier Sponsors)
  

Toyota activation at an Elite Series tournament

Progressive logo billboard on FS1 broadcast

Marketing eblast promotion of all premier sponsors

Logo branding on every webpage on Bassmaster.com

Additional Benefits

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Logo Usage:

• Logo usage rights for advertising and marketing materials
  
• Unlimited video content from any of our LIVE coverage
• Unlimited product entries into any of our new gear galleries
  

Custom Sponsor Reporting:

• Sponsorship analysis report upon request compiled by Relo Metrics, industry leader in tracking, analyzing and valuing sports sponsorships
  

Premier sponsorship

$200K Fee & $500K Media

Bassmaster will work with Wells Fargo to create a custom media campaign.

Elite Title Sponsorship Deliverables

Branding within all Pre-event Promotional Assets

• Elite Event attend and TV tune-in epromos
  
• Local media promotional campaigns
  
• All public relations efforts
  
• Promotional ads within Bassmaster and B.A.S.S. Times
  
• Social media posts
  

Branding within Live Event and Post-Event Coverage

• Linear live-streamed coverage
  
• A minimum of 6 hours of Bassmaster LIVE coverage on FS1 on Saturday and Sunday
  

On-site Promotion of Your Brand

• Opportunity to have your brand representative present the trophy
  
• Branding on stage includes:
• Logos on computer and podium
  
• Stage mentions multiple times each day
• :30 commercials to run on event JumboTron
• Event signage
  

On-site Activations

• 20' x 20’ exhibit space with name on tent topper in expo area
  
• On-site marketing opportunities can include
  
• Sampling
  
• Giveaways and sweepstakes
  

Media within FS1 LIVE Coverage

• Two :30 commercial spots within Bassmaster LIVE broadcast hours
  
• Additional spots within all re-aired programming
• Estimated two re-airs delivering four additional exposures
  

Post-Event Coverage Includes Branding with Tournament Recaps including:

• Bassmaster.com post event coverage
  
• B.A.S.S. Times coverage
  
• Bassmaster Elite tournament coverage in the November/December issue
  
• Social media
  
• Weekly editorial newsletter
  

Branding with Digital Live-Streamed Coverage

• 24 hours of Elite tournament coverage on Bassmaster.com
  
• 6 hours of daily coverage Thursday - Sunday
  
• Branding within editorial coverage of the four-day event
  
• Branding on-site via photo galleries of activations
  
• Branding within tournament coverage including photo galleries and editorial features
  
• Branding within digital coverage of daily weigh-in streaming
  
• 10 hours over four days
  

Editorial Newsletter

• Sent a minimum of three times during the event
  

Bassmaster will work with Wells Fargo to create a custom media campaign.

TITLE SPONSORSHIP OF 1 ELITE

($75K Fee & $75K Media)

Title Sponsorship of the 2025 Bassmaster Elite Series

• Title logo placement and brand inclusion in and around all Elite Series promotions
• Would read "Wells Fargo Bassmaster Elite Series"
  
• Four :30 TV spots per Elite event on FS1 (36 total spots)

Classic Local Partner Benefits

• Expo Activation
  
• 20x20 activation
  
• Print Promotion
  
• Bassmaster Magazine Classic Preview Issue
  
• 44,816 subscribers in Texas
  
• B.A.S.S. Times March Issue
  
• 7,102 subscribers in Texas
  
• Digital Promotion
  
• Bassmaster Classic attend ePromos
  
• Bassmaster Classic LIVE ePromo
  
• Logo on Bassmaster Classic attend page on Bassmaster.com
  
• Inclusion in press release media alerts
  

• Use of Classic Marks
  
• January to March 2025
  
• For promotional and advertising purposes in Texas only
  
• Approval from B.A.S.S. required for all logo usage
  
• Hospitality
  
• 4 VIP passes to hospitality suite at weigh-in each day
  

• On-Site Promotion
  
• Take-off, expo and weigh-in signage on JumboTron
  
• Sponsor lounge signage
  
• B.A.S.S. Life and Nation Member signage
  
• Bassmaster Classic Expo Guide distribution at expo
  
• Posters, flyers and table tent cards
  
• Signage at hotels
  
• Kickoff party signage
  

Classic Local Partner

On-site Signage Promotion Branding Examples

Wells Fargo would have the right to call themselves an Official Bassmaster Classic Local Partner of the event.

Bassmaster Tailgate Party Title Sponsorship at the 2025 Bassmaster Classic + 1 Elite Series Tournament

Title Sponsor Deliverables

• Sponsor will receive Title Sponsorship distinction of the Bassmaster Classic Tailgate exhibit in Fort Worth, Texas and the Tailgate at 1 Elite Series Tournament in 2025
• Sponsor will receive branding on all signage throughout the Tailgate exhibit space, directional signage in the convention center, and on-site signage at the Elite Series Tournament
• Sponsor will receive a TBD exhibit space in the Tailgate space at the Classic and Elite Series tournament
• All activation, signage, and distribution of written materials, brochures, and promotional materials must be strictly limited to the assigned Sponsor exhibit space. Any activation or placement outside of this assigned space is not allowed unless expressly permitted in writing by B.A.S.S. Activation plan must be agreed upon by B.A.S.S. Sponsorship Fulfillment a minimum of 30 days prior to the opening day of the Bassmaster Classic
• Sponsor will receive the opportunity for background banner and signage visibility during LIVE broadcast from the Bassmaster Tailgate Studio set
• Sponsor will receive a 20’x 20’ exhibit space at the BassmasterClassic Kick-off party
• Only Toyota vehicles allowed on-site in Sponsor exhibit space
• Sponsor will receive four (6) VIP passes to the hospitality suite at the weigh-in each day of the event at the 2025 Bassmaster Classic
• Sponsor will receive branding and promotion in four (4) ePromos promoting the 2025 Bassmaster Classic and Elite Series tournament
• Sponsor will receive branding and promotion in four (4) dedicated social media posts with brand handshake on the Bassmaster social media channels
• Sponsor will receive three (5) LIVE Hits (in-show feature) in sponsor exhibit space

Bassmaster Classic

• Bassmaster.com: one (1) Classic LIVE Friday Hit
• Linear Programming: one (1) Classic LIVE Saturday Hit on FS1
• Broadcast Programming: one (1) Classic LIVE Sunday Hit on FOX

Elite Series

• Linear Programming: Two (2) Elite LIVE Saturday and Sunday Hits on FS1

Elite Tailgate

Classic Tailgate

2025 ELITE LIVE

DIGITAL:

Exclusive sponsorship of a four-day Elite LIVE event TBD

• Pre-roll
• Set/studio branding
• Bottom line ticker branding via logo
• Audio/visual mentions
• One (:30) commercial spot per hour across all nine Elite events (216) total spots
• 5% SOV of ad banner impressions delivered across the Elite event season

2025 OPENS LIVE

DIGITAL:

Exclusive sponsorship of an Opens LIVE Event TBD

• Opens LIVE pre-roll exclusive sponsorship
  
• Studio branding, audio/visual mentions, bottom-line ticker branding via LOGO
• Opens LIVE SOV of banners SYNCHED across all nine (9) 2025 Opens LIVE events
• :30s every half hour in digital across all nine (9) 2025 Opens LIVE events (54 total spots)
• Social promotion of Opens LIVE
• Logo branding within Opens LIVE promotional eblast
• Supporting media within Opens coverage and across Bassmaster.com

LINEAR:

• Opens LIVE on FoxSports1
  
• Nine (9) spots within Opens LIVE programming (and FS2 re-airs)
  

2025 CLASSIC LIVE MEDIA PACKAGE

DIGITAL:

Classic LIVE Media Package

• One :30 commercial per hour across all 3 days (18 total spots)
  
• 10% SOV of banner impressions delivered across the 3 days of Classic LIVE
  

Investment recap

Premier Sponsorship

Supporting Sponsorship

Title Sponsorship of One 2025 Elite Series Tournament

Title Sponsorship of the full 2025 Elite Series

Bassmaster Classic Local Partnership

Bassmaster Classic Tailgate Party + Elite Series Tailgate Title Sponsor

Media: Elite LIVE

Media: Opens LIVE

Media: Classic LIVE

$700K

$400K

$150K

$550K

$35K

$150K

$125K

$63.5K

$36K