MARCH 24-26, 2023
RECORD BReAKING ATTENDANCE!
163,914
Bassmaster Classic
By The Numbers
NEW RECORDS!
Sunday’s live telecast on FOX is the
most-watched Bassmaster telecast on any network since 2009!
(+30% vs. the 2022 Classic LIVE on FOX)
Attendance
Bassmaster.com
163,914
Total Uniques: 1.2MM
(+23% vs. 2022 Classic)
Site Visits: 2.4MM
(+16% vs. 2022 Classic)
Page Views: 19.5MM
Livestream
Streaming: 1.2MM
(+14% vs. 2022 Classic)
Minutes Streamed: 32.7MM
(+15% vs. 2022 Classic)
Social
Impressions: 21.7MM
Video Views: 4.5MM
Engagements: 1.5MM
|
Total reach across the two days of FS1/FOX’s coverage was 4.5MM viewers.
3rd Party Media
Total Potential Audience: 391.93 MM
Includes pickup in Sports Illustrated, Bleacher Report, Globe and Mail, CBC News, USA Today as well as huge local coverage out of Knoxville.
Sources: Nielsen 2023 Live + SD Data Stream 1 minute qualifier, FOX Sports, Google Analytics, Cision/PR Newswire
SOCIAL SIZZLE
IMPRESSIONS: 21.7MM
|
VIDEO VIEWS: 4.5MM
|
ENGAGEMENTS: 1.5MM
THE BUZZ AROUND THE 2023 CLASSIC
Chad Culver, STS
Senior Director
Sports Commission and Convention Sales
Visit Knoxville
Hosting the 2023 Academy Sports + Outdoors Bassmaster Classic presented by Toyota was a huge honor for our destination. We are excited to regain the title of largest Classic ever with a total attendance of 163,914 throughout a weekend of events in Knoxville. All of our local partners enjoy working with the team at B.A.S.S. who continue to do all facets of their events at a very high level.
Lawrence Lobpries
SVP of Marketing,
Academy Sports + Outdoors
The Academy Sports + Outdoors Bassmaster Classic is an outstanding experience for the world’s best anglers and bass fishing fans. As the title sponsor of the 2023 tournament, we are proud of the fun experience that was provided to the anglers and fans who travelled to Knoxville and the 4.5 million viewers who followed along from home. We hope events like this will continue to welcome new anglers and grow the sport of fishing.
Steve Appelbaum,
National Manager
Sponsorship Integration
Toyota
The atmosphere in Knoxville for the Bassmaster Classic was electric! The record crowds at both the Expo and boat launch were impressive. We were honored to be the Presenting Sponsor of such a monumental event in the sport of bass fishing. Toyota has been a long-time supporter of B.A.S.S. and competitive bass fishing in general, and it is events like this that make us so proud to be invested in the sport and the community that surrounds it!
Matt Jensen
Vice President of Marketing
Rapala VMC
The 2023 Bassmaster Classic was one for the ages. The anglers dealt with extremely challenging fishing, yet proved to all us fans how talented the Elite anglers are. An epic small margin ending was one of the most intense moments we have seen, which was so fitting because Knoxville and Bassmaster put on one of the best expos, blast-offs, weigh-ins and weekend experiences in the history of our sport. The Bassmaster Classic is truly a can’t miss event.
Jeff Stone
Senior Vice President
Skeeter Boats
B.A.S.S. continues to provide year over year memorable experiences to many fans of bass fishing and the outdoors with the 2023 the Bassmaster Classic In Knoxville,Tenn. The Outdoors Expo along with the daily weigh-ins provided a great variety of ways for the public to engage in our great sport of fishing. From the Skeeter Team we want to congratulate B.A.S.S. for another successful and exciting Classic!!
Carey Graves
President
Daiwa Corporation
Everything about the 2023 Bassmaster Classic set the bar high, and the success we had at the Classic Expo added to that. The record number of avid bass anglers and an exceptional number of young new anglers wanting to see and experience the world of bass fishing was impressive. From our perspective at Daiwa, it is all about the interaction with and talking tackle with the 160,000-plus who attended over the three days of the Expo, the morning blast-offs and afternoon weigh-ins. From our discussions with the numerous tackle retailers at the show who were selling Daiwa rods, reels, braid and lures, they did a good job fulfilling their needs and wants. We're already looking forward to the Tulsa Classic in 2024!
FAMILIAR FACES WHO LOVE THE BASSMASTER CLASSIC!
Bill Dance at the Outdoors Expo
Thomas Rhett shares about the Classic on his Instagram story
The Tennessee Clogger shows off his moves at the Kick-off Party
Fans pose with Billy Strings
TOP 10
TOP 10
Scott Canterbury
$20,000
First place: Drew Benton - $7,500
Second place: John Cox - $2,500
MONSTER BAG
Jeff Gustafson
18 pounds, 8 ounces
$7,000
Luke Palmer
5 pounds, 13 ounces
$2,500
Scott Canterbury
$1,000
BIG BASS
Bassmaster Classic
Contingency Awards
March 23 | 5-8P.M. | Knoxville Convention Center
Bassmaster's Go Out{side} Experience
Through
the
lens
Next Bassmaster Classic: March 22-24, 2024 • Grand Lake O' the Cherokees • Tulsa, OK