MARCH 22-24, 2024
Tulsa, oklahoma
Grand Lake O’ The Cherokees
THE BUZZ AROUND THE 2024 CLASSIC
The atmosphere at the Bassmaster Classic was electric with events such as the Classic Kick Off Party where the Toyota Music Den hosted a free country music concert for fans, as well as the Outdoors Expo and Weigh In Show. The event provided an excellent opportunity for us to showcase the power and towing capability of the Toyota vehicle line up to thousands of enthusiastic fans. Toyota is proud to celebrate 20 years of partnership with B.A.S.S. and to be a part of this legendary championship event.
Dedra DeLilli
Group Manager, Sponsorship Marketing
Toyota Motor North America
Joining forces with B.A.S.S. for this esteemed tournament isn't just about sponsorship; it's about celebrating shared values that run deep. Just like us, they're family-owned, rooted in tradition and committed to community. Together, we’re able to embrace and celebrate the timeless bond of family, the cherished tradition of angling that unites generations, and the spirit of giving back. This partnership isn't just perfect for our Jockey Outdoors Collection by Luke Bryan; it's a testament to the passion we share for the outdoors, our communities and the undeniable harmony of fans and the great outdoors.
Dan Ouweneel
Head of Brand Marketing
Jockey International, Inc.
This year’s Bassmaster Classic was a milestone. We saw the payoff for the growth and investment by B.A.S.S. and many sponsors for bringing new competitors to the sport of bass fishing. Young talent is everywhere, and interest in the sport is greater than ever. This is good for the sport, good for business and good for our country. We are grateful for B.A.S.S. and the growth of the sport.
Mark Tracy
Vice President
Yamaha U.S. Marine Business Unit
Tulsa and the region are so grateful to have been able to host the 2024 Bass Pro Shops Bassmaster Classic presented by Jockey Outdoors. With an amazing line-up of the best anglers in the world, incredible and respectful fans – and frankly, some of the best entertainment outdoor enthusiasts who live here could ask for, our community loves and embraces this event. From an economic perspective, the B.A.S.S. team really knocked it out of the…lake. At 110,000+ attendees and an estimated impact just shy of $20 million injected back into our economy, we can’t wait to host them again down the road.”
Joel Koester
Director of Sports Sales
Tulsa Sports Commission
The Bassmaster Classic was a fantastic opportunity to launch MTN Dew’s Outdoor Gear program. Bassmaster attendees were enthusiastic and excited to engage with our brand’s activation.
Kelly Tailer
Fuse Marketing
The atmosphere around the Bassmaster Classic was once again filled with excitement and energy in Tulsa. It was amazing to have three days of a jam-packed expo with so many people buzzing to see Rapala and CrushCity products either in our booth or at the retailers. There is definitely a reason they call it the Super Bowl of Bass Fishing, and I’m excited to see the plans for next year in Dallas/Fort Worth.
Matt Jensen
Vice President of Marketing
Rapala VMC
Our experience as the presenting sponsor of the 2024 Classic Outdoors Expo couldn’t have been any better. The staff at B.A.S.S. made it easy to prepare for the event and fully utilize available resources to promote our brands. The Classic itself is undoubtedly the premier stage in the world of bass fishing, and B.A.S.S. has done a phenomenal job connecting companies with their consumers. The turnout was great, and the venue was very conducive to our needs. I look forward to next year’s Classic and being part of it again.
Crispin Powley
SVP Fishing
GSM Outdoors
At Yokohama, we strive to align with like-minded partners who are passionate about what they do. And this is exactly what we have found in the Bassmaster organization. Everyone, from the fans to the professional anglers to the dedicated team at B.A.S.S., blew us away with the enthusiasm, dedication, and passion that permeates this amazing world of bass fishing! We at Yokohama Tire are excited to continue our journey with the Bassmaster family!
Candace Cogan
Sr. Manager, Events & Sponsorships
Yokohama Tire
Grand Lake O’ the Cherokees
By the Numbers
NEW RECORDS!
Attendance
Bassmaster.com
Livestream
Social
(ALL new records)
|
110,000+
Daily Users: 1.3 Million
Visits: 2.5 Million
Video Views: 1 Million
Page Views: 14 Million
Streaming: 1.14 Million
Second-most ever; 2023 Classic - 1.17 million
Minutes Streamed:
28 Million
Third-most ever;
2023 Classic - 32.7 Million
2022 Classic - 28.5 Million
Impressions: 22 Million
Video Views: 6.5 Million
Engagements: 2.2 Million +46% vs. previous record; 2023 Classic
Total reach across the two days of FOX and FS1’s live coverage along with the taped Super Six Final was 3,832,000 viewers.
Sunday on FOX saw the highest peak audience for a Bassmaster telecast in over fifteen years with 634K viewers!
3rd Party Media
Total Potential Audience: 931.2 Million
The 2024 Bass Pro Shops Bassmaster Classic presented by Jockey Outdoors received extensive coverage nationally and internationally, including major outlets such as FOX, FS1, Yahoo! Finance, Yahoo! Sports, Yahoo! UK Sports, Yahoo! Malaysia News and MSN Sports Canada. The Bassmaster Classic’s international anglers were especially popular in Canada, where more than 30 outlets covered the Classic, including the Canadian Press News, the Winnipeg Free Press, Times Colonist Online, Head Topics, Brandon Sun Online and more. This year’s championship set a Classic record for media attending the event, as 357 credentialed media members converged on-site to cover the crowning of a champion. Along with coverage from the Tulsa World, every local major television network affiliate covered the Classic Expo and competition live. Coverage also extended to stories in Chicago, Ill. (WGN), Nashville, Tenn. (ABC), Little Rock, Ark. (NBC), Albuquerque-Santa Fe, N.M. (CBS), Fort Wayne, Ind. (CBS), Panama City, Fla. (ABC), Philadelphia, Pa. (CW), San Diego, Calif. (FOX), Los Angeles, Calif. (CW), Memphis, Tenn. (CBS), Indianapolis, Ind. (FOX), Lansing, Mich. (CBS), Kansas City, Mo. (FOX), Austin, Texas (NBC), Erie, Pa. (ABC), Cleveland, Ohio (FOX), Salt Lake City, Utah (ABC), New Orleans, La. (ABC), Las Vegas, Nev. (CBS), Denver, Colo. (FOX), Dallas, Texas (CW), Knoxville, Tenn. (ABC), New York City, N.Y. (CW), and Portland, Ore. (CBS).
Sources: 2024 Nielsen FOX SPORTS, VisitTulsa, Sprout Social Tournament Week (3/18-3/25), BRIGHTCOVE Video Cloud, Cision/PR Newswire
SOCIAL SIZZLE
IMPRESSIONS: 22MM
|
VIDEO VIEWS: 6.5MM
|
ENGAGEMENTS: 2.2MM
TOP
TEN
Justin Hamner
58-3
Adam Rasmussen
55-4
Cody Huff
50-7
Jay Przekurat
50-1
Lee Livesay
49-11
Cory Johnston
49-6
Kyle Patrick
49-4
Hank Cherry Jr.
49-4
Shane LeHew
48-15
Taku Ito
48-5
Justin Hamner
$20,000
First place: Cody Huff - $7,500
Second place: Hank Cherry - $2,500
CrushCity Monster Bag
Justin Hamner
22 pounds, 6 ounces
$7,000
Aaron Yavorsky
6 pounds, 12 ounces
$2,500
Will Davis Jr.
$1,000
BIG BASS
Bassmaster Classic
Contingency Awards
Aaron Yavorsky
Classic KickOff Party
Thursday, March 21 | 4 - 9 P.M. | Outside the BOK Center (W. 3rd Street)
17,500
Total attendance for the Mountain Dew
Go Out{side} Experience over the entire weekend
NEW
IN 2024
NEW
IN 2024
Through
the
lens
Next Bassmaster Classic: March 21-23, 2025 • Lake Ray Roberts • Fort Worth, Texas