MARCH 22-24, 2024

Tulsa, oklahoma

Grand Lake O’ The Cherokees

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WINNER: Justin Hamner

With a three-day total of 58 pounds, 3 ounces, Alabama's Justin Hamner completes a wire-to-wire victory in the 2024 Bass Pro Shops Bassmaster Classic presented by Jockey Outdoors.

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THE BUZZ AROUND THE 2024 CLASSIC

The atmosphere at the Bassmaster Classic was electric with events such as the Classic Kick Off Party where the Toyota Music Den hosted a free country music concert for fans, as well as the Outdoors Expo and Weigh In Show. The event provided an excellent opportunity for us to showcase the power and towing capability of the Toyota vehicle line up to thousands of enthusiastic fans. Toyota is proud to celebrate 20 years of partnership with B.A.S.S. and to be a part of this legendary championship event.

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Dedra DeLilli

Group Manager, Sponsorship Marketing

Toyota Motor North America

Joining forces with B.A.S.S. for this esteemed tournament isn't just about sponsorship; it's about celebrating shared values that run deep. Just like us, they're family-owned, rooted in tradition and committed to community. Together, we’re able to embrace and celebrate the timeless bond of family, the cherished tradition of angling that unites generations, and the spirit of giving back. This partnership isn't just perfect for our Jockey Outdoors Collection by Luke Bryan; it's a testament to the passion we share for the outdoors, our communities and the undeniable harmony of fans and the great outdoors.

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Dan Ouweneel

Head of Brand Marketing

Jockey International, Inc.

This year’s Bassmaster Classic was a milestone. We saw the payoff for the growth and investment by B.A.S.S. and many sponsors for bringing new competitors to the sport of bass fishing. Young talent is everywhere, and interest in the sport is greater than ever. This is good for the sport, good for business and good for our country. We are grateful for B.A.S.S. and the growth of the sport.

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Mark Tracy

Vice President

Yamaha U.S. Marine Business Unit

Tulsa and the region are so grateful to have been able to host the 2024 Bass Pro Shops Bassmaster Classic presented by Jockey Outdoors. With an amazing line-up of the best anglers in the world, incredible and respectful fans – and frankly, some of the best entertainment outdoor enthusiasts who live here could ask for, our community loves and embraces this event. From an economic perspective, the B.A.S.S. team really knocked it out of the…lake. At 110,000+ attendees and an estimated impact just shy of $20 million injected back into our economy, we can’t wait to host them again down the road.”

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Joel Koester

Director of Sports Sales

Tulsa Sports Commission

The Bassmaster Classic was a fantastic opportunity to launch MTN Dew’s Outdoor Gear program. Bassmaster attendees were enthusiastic and excited to engage with our brand’s activation.

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Kelly Tailer

Fuse Marketing

The atmosphere around the Bassmaster Classic was once again filled with excitement and energy in Tulsa. It was amazing to have three days of a jam-packed expo with so many people buzzing to see Rapala and CrushCity products either in our booth or at the retailers. There is definitely a reason they call it the Super Bowl of Bass Fishing, and I’m excited to see the plans for next year in Dallas/Fort Worth.

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Matt Jensen

Vice President of Marketing

Rapala VMC

Our experience as the presenting sponsor of the 2024 Classic Outdoors Expo couldn’t have been any better. The staff at B.A.S.S. made it easy to prepare for the event and fully utilize available resources to promote our brands. The Classic itself is undoubtedly the premier stage in the world of bass fishing, and B.A.S.S. has done a phenomenal job connecting companies with their consumers. The turnout was great, and the venue was very conducive to our needs. I look forward to next year’s Classic and being part of it again.

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Crispin Powley

SVP Fishing

GSM Outdoors

At Yokohama, we strive to align with like-minded partners who are passionate about what they do. And this is exactly what we have found in the Bassmaster organization. Everyone, from the fans to the professional anglers to the dedicated team at B.A.S.S., blew us away with the enthusiasm, dedication, and passion that permeates this amazing world of bass fishing! We at Yokohama Tire are excited to continue our journey with the Bassmaster family!

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Candace Cogan

Sr. Manager, Events & Sponsorships

Yokohama Tire

Grand Lake O’ the Cherokees

By the Numbers


  • Sunday’s weigh-in was the most livestreamed weigh-in EVER with 234K streams!
  • Largest media attendance ever with 357!

NEW RECORDS!

Attendance

Bassmaster.com

Livestream

Social

(ALL new records)

|

110,000+

Daily Users: 1.3 Million


Visits: 2.5 Million


Video Views: 1 Million


Page Views: 14 Million


Streaming: 1.14 Million

Second-most ever; 2023 Classic - 1.17 million


Minutes Streamed:

28 Million

Third-most ever;

2023 Classic - 32.7 Million

2022 Classic - 28.5 Million


Impressions: 22 Million


Video Views: 6.5 Million


Engagements: 2.2 Million +46% vs. previous record; 2023 Classic


Total reach across the two days of FOX and FS1’s live coverage along with the taped Super Six Final was 3,832,000 viewers.


Sunday on FOX saw the highest peak audience for a Bassmaster telecast in over fifteen years with 634K viewers!

3rd Party Media

Total Potential Audience: 931.2 Million

The 2024 Bass Pro Shops Bassmaster Classic presented by Jockey Outdoors received extensive coverage nationally and internationally, including major outlets such as FOX, FS1, Yahoo! Finance, Yahoo! Sports, Yahoo! UK Sports, Yahoo! Malaysia News and MSN Sports Canada. The Bassmaster Classic’s international anglers were especially popular in Canada, where more than 30 outlets covered the Classic, including the Canadian Press News, the Winnipeg Free Press, Times Colonist Online, Head Topics, Brandon Sun Online and more. This year’s championship set a Classic record for media attending the event, as 357 credentialed media members converged on-site to cover the crowning of a champion. Along with coverage from the Tulsa World, every local major television network affiliate covered the Classic Expo and competition live. Coverage also extended to stories in Chicago, Ill. (WGN), Nashville, Tenn. (ABC), Little Rock, Ark. (NBC), Albuquerque-Santa Fe, N.M. (CBS), Fort Wayne, Ind. (CBS), Panama City, Fla. (ABC), Philadelphia, Pa. (CW), San Diego, Calif. (FOX), Los Angeles, Calif. (CW), Memphis, Tenn. (CBS), Indianapolis, Ind. (FOX), Lansing, Mich. (CBS), Kansas City, Mo. (FOX), Austin, Texas (NBC), Erie, Pa. (ABC), Cleveland, Ohio (FOX), Salt Lake City, Utah (ABC), New Orleans, La. (ABC), Las Vegas, Nev. (CBS), Denver, Colo. (FOX), Dallas, Texas (CW), Knoxville, Tenn. (ABC), New York City, N.Y. (CW), and Portland, Ore. (CBS).


Sources: 2024 Nielsen FOX SPORTS, VisitTulsa, Sprout Social Tournament Week (3/18-3/25), BRIGHTCOVE Video Cloud, Cision/PR Newswire

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SOCIAL SIZZLE

IMPRESSIONS: 22MM

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VIDEO VIEWS: 6.5MM

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ENGAGEMENTS: 2.2MM

TOP

TEN

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Justin Hamner

58-3

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Adam Rasmussen

55-4

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Cody Huff

50-7

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Jay Przekurat

50-1

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Lee Livesay

49-11

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Cory Johnston

49-6

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Kyle Patrick

49-4

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Hank Cherry Jr.

49-4

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Shane LeHew

48-15

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Taku Ito

48-5

Justin Hamner

$20,000

First place: Cody Huff - $7,500

Second place: Hank Cherry - $2,500

CrushCity Monster Bag

Justin Hamner

22 pounds, 6 ounces

$7,000

Aaron Yavorsky

6 pounds, 12 ounces

$2,500

Will Davis Jr.

$1,000

BIG BASS

Bassmaster Classic

Contingency Awards

Aaron Yavorsky

Kayak Series Championship

Fishery: Lake Tenkiller

Champion: Drew Gregory

Kent, Ohio

Two-day total of 180.5 inches

Bassmaster College Classic

Fishery: Keystone Lake

Champions:

Tyler Cory and Scott Sledge

University of Montevallo

22-pound limit

Bassmaster High School Classic

Fishery: Keystone Lake

Champions:

Carsen Adcock and Jase White

Bossier Parish High School

19-12

Classic KickOff Party

Thursday, March 21 | 4 - 9 P.M. | Outside the BOK Center (W. 3rd Street)

  • Yokohama Tires Activation with a Travis Pastrana Meet and Greet
  • B.A.S.S. Life & Nation Member Credential Pickup
  • GO Outside Kids’ Catfish Pond
  • The Super Retriever Series' Dancing Dogs (aka Jumping Dogs)
  • Mountain Dew Sampling and Activation
  • Hasty Bake Food Sampling
  • Local Food Truck Alley

17,500

Total attendance for the Mountain Dew

Go Out{side} Experience over the entire weekend

  • MTN Dew Meet and Greet + Sampling
  • Kids’ Catfish Pond
  • Super Retriever Series (Jumping Dogs)
  • Bass Pro Shops Tree House
  • Hasty Bake Food Truck
  • Air Force Gaming Trailer
  • U.S. Army Activation

NEW

IN 2024

  • Yokohama activation area including an autograph session with racing superstar Travis Pastrana.
  • Tire giveaways and a GEOLANDAR® tire line display.
  • Stage of the Bassmaster LIVE set, featuring LIVE hosts Mark Zona and Tommy Sanders, who broadcasted live as the Classic contenders competed on nearby Grand Lake O’ the Cherokees for the World Championship title!

NEW

IN 2024

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  • 30-minute stage sessions from pro anglers and industry professionals
  • 100% free
  • Prize drawings, including one B.A.S.S. Life membership
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Through

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Next Bassmaster Classic: March 21-23, 2025 Lake Ray Roberts Fort Worth, Texas