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Serving a growing community of anglers by fueling a passion for fishing through

education, inspiration and conservation,

and helping to define the culture and the lifestyle surrounding the sport.

50+ YEARS OF BASSMASTER

65 MILLION

OUR 2022 AUDIENCe across all platForms!

8.5M

Bassmaster.com

Unique Visitors

full year 2022

2023 Highlights

10.4M

2.6M

Viewers have watched Bassmaster on FOX, FS1 or FS2, including taped programming through August 2023

Print Combined

Audience: Bassmaster and B.A.S.S. Times

2.3M

Social Total Audience

SOURCE: 2022 + 2023 MRI Doublebase, Nielsen 2022 and 2023 Live + SD, FOX Sports, Google Analytics, Social Media 2022 plus through Aug '23, Cision/PR Newswire, Newsletter subscribers, event attendance

SOURCE: 2023 MRI Doublebase, Google Analytics, Social Media through August 2023

THE SUPER BOWL

OF BASS FISHING. 

"Great ratings performance. Crowd was outstanding.

Great for FOX on Sunday."

Bill Wanger, Executive Vice President, Head of Programming & Scheduling, FOX Sports

THE ONLY LIVE BASS FISHING ON TELEVISION!

• Growing Demand
• FOX contracted live-stream hours +45% in 2021 and +60% in 2022
  
• 2022 - 14.5 MILLION viewers watched Bassmaster on FOX/FS1/FS2. The HIGHEST reach in over a decade!
• 2023 - Extended programming on TUBI
• Sunday’s live telecast on FOX is the most-watched Bassmaster telecast on any network since 2009!
  
• (+30% vs. the 2022 Classic LIVE on FOX)
  
• Lay Lake Elite event: total reach across the two days of FS1’s coverage was 1,570,000 viewers - with Sunday's telecast peaked at 289,000 viewers, which is the highest peak audience ever for a Bassmaster telecast on FS1!
• 2024 - NEW 7-part docuseries featuring a look back at bass fishing and the innovators who grew the sport
  

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More than fifty years of bass fishing expertise has positioned Bassmaster as the leader of all things bass fishing - the places, the tools, the techniques, the fish, the tournaments and conservation.

Build your partnership with Bassmaster's audience of over 65MM fans to reach targeted consumers and position your brand as top of mind among fans and anglers nationwide.

THE ULTIMATE LEGEND PROSPECTS

• Bassmaster consumers are 28% more likely than the average U.S. adult to consume energy drinks.
• They are 49% more likely to consume 11+ energy drinks per month.
  
• 72% more likely to drink 16+ per month.
  
• 101% more likely to drink 21+ per month.
  

Source: 2022 Spring MRI Doublebase

2024 BASSMASTER CLASSIC OPPORTUNITIES

2024 Champions Toast Title Sponsor

Each year, an after party is held by Bassmaster to celebrate the winner of the Classic. Attendees include all Classic participants, their family members, Bassmaster fans, Bassmaster staff and Bassmaster Premier/Supporting Sponsors.

In 2024, the opportunity to be the Title Sponsor of the after party is available for Legend.

As part of the sponsorship, Legend would receive:

Supporting Media:

• Branding, promotion, and coverage in Bassmaster and B.A.S.S. Times magazines and on Bassmaster.com
  
• Promotional press releases
• Local media promotion and public relations
• Promotion on the Bassmaster social media channels

Sponsorship Deliverables:

• Activation space
• DJ or live performer
  

• Food/Hors d'oeuvres
• On-site branding
• 30 tickets for guests of Legend
  

The Bassmaster Elite Series is the highest level of professional bass fishing tournaments.

Elite Title Sponsorship Deliverables

Branding within all Pre-event Promotional Assets

• Elite Event attend and TV tune-in epromos
  
• Mail to 265K+
  
• Local media promotional campaigns
  
• All public relations efforts
  
• Promotional ads within Bassmaster and B.A.S.S. Times magazine
  
• Social media posts
  

On-site Promotion of Your Brand

• Opportunity to have your brand representative present the trophy
  
• Branding on stage includes:
• Logos on computer and podium
  
• Stage mentions multiple times each day
• :30 commercials to run on event JumboTron
• Event signage
  

Branding within Live Event and Post-Event Coverage

• Linear live-streamed coverage
  
• A minimum of six hours of Bassmaster LIVE coverage on FS1 on Saturday and Sunday
  

Media within FS1 LIVE Coverage

• Two :30 commercial spots within Bassmaster LIVE broadcast hours
  
• Additional spots within all re-aired programming
• Estimated two re-airs delivering four additional exposures
  

Branding with Digital Live-Streamed Coverage

• 24 hours of Elite tournament coverage on Bassmaster.com
  
• Six hours of daily coverage Thursday - Sunday
  
• Branding within editorial coverage of the four-day event
  
• Branding on-site via photo galleries of activations
  
• Branding within tournament coverage including photo galleries and editorial features
  
• Branding within digital coverage of daily weigh-in streaming
  
• Ten hours over four days
  

On-site Activations

• 20' x 20’ exhibit space with name on tent topper in expo area
  
• On-site marketing opportunities can include:
  
• Sampling
  
• Giveaways
  
• Sweepstakes
  

Post-Event Coverage Includes Branding with Tournament Recaps including:

• Bassmaster.com post event coverage
  
• B.A.S.S. Times magazine coverage
  
• Bassmaster Elite tournament coverage in the November/December issue
  
• Social media
  
• Weekly editorial newsletter
  

Editorial Newsletter

• Sent a minimum of three times during the event
  
• Mails to 265K with each send
  

($75K Fee & $75K Media)

Bassmaster will work with Legend to create a custom media campaign.

Click Below to see a Recap of the

2023 Bassmater Elite at Lake Murray

NEW PRODUCT LAUNCH