50+ Years of Bassmaster

*Bass Pro Shops Bassmaster Classic Presented By Jockey Outdoors

Serving a growing community of anglers by fueling a passion for fishing through

education, inspiration and conservation,

and helping to define the culture and the lifestyle surrounding the sport.

83 Million

OUR 2023 AUDIENCe across all platForms!

1M+

Monthly active users on Bassmaster.com since the start of the tournament season

2024 Highlights

7M

3M

Viewers have watched Bassmaster on FOX, FS1 or FS2, including taped programming

Print Combined

Audience: Bassmaster and B.A.S.S. Times

2.5

Social Total Audience

SOURCE: 2023 MRI Doublebase, Nielsen 2023+2024 Live + SD, FOX Sports, Google Analytics v4, Social Media Sprout Social, Cision/PR Newswire, Newsletter subscribers, event attendance

Our premier and supporting sponsors have the ability to reach our targeted audience through onsite activations including angler registration and at any tournament weigh-in.* Below is an overview of participation at our tournament series in 2023:

2023 YTD Tournament Series

Number of Events

Number of Competitors

Number of Boat Marshalls

Onsite Attendance/Fans

Bassmaster Classic

1

55

38

163,914

Elite Series

9

102

629

93,998

Opens Series

9

3,090

N/A

14,143

Nation Series

6

1,186

N/A

2,900

College Series

7

1,866

N/A

6,941

High School/Junior Series

5

3,198

N/A

13,635

Kayak Series

6

823

N/A

823

Team Championship

1

496

N/A

696

Redfish Cup

1

20

N/A

800

Totals

45

10,836

667

297,850

*Classic activation is charged by the square foot at sponsor rate.

SOURCE: 2022 MRI Doublebase, B.A.S.S. Council

SOURCE: 2023 MRI Doublebase, Google Analytics, Social Media through August 2023

"Great ratings performance. Crowd was outstanding.

Great for FOX on Sunday."

Bill Wanger, Executive Vice President, Head of Programming & Scheduling, FOX Sports

THE ONLY LIVE BASS FISHING ON TELEVISION!

• Growing Demand
• FOX contracted live-stream hours +45% in 2021 and +60% in 2022
  
• 2022 - 14.5 MILLION viewers watched Bassmaster on FOX/FS1/FS2. The HIGHEST reach in over a decade!
• 2023 - Sunday’s live telecast on FOX is the most-watched Bassmaster telecast on any network since 2009!
• (+30% vs. the 2022 Classic LIVE on FOX)
  
• Lay Lake Elite event: total reach across the two days of FS1’s coverage was 1,570,000 viewers - with Sunday's telecast peaked at 289,000 viewers, which is the highest peak audience ever for a Bassmaster telecast on FS1!
• 2024 - NEW 7-part docuseries featuring a look back at bass fishing and the innovators who grew the sport
  

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