2025 OPPORTUNITIES

More than fifty years of bass fishing expertise has positioned Bassmaster as the leader of all things bass fishing - the places, the tools, the techniques, the fish, the tournaments and conservation.


In 2025, Bassmaster will enter our sixth season with the Bassmaster Kayak Series!

We are pleased to present the following opportunities for Old Town to partner with us:


  • Kayak Series Sponsor
  • Kayak Big Bass Contingency Award
  • Media Overview


KAYAK SERIES SPONSOR

Editorial coverage of Kayak series includes:

  • Print coverage in both Bassmaster and B.A.S.S. Times
  • Digital coverage on Bassmaster.com
  • Bassmaster Podcast coverage of series (minimum of 2 shows)
  • Linear exposure via a full-screen graphic with logos promoting series within FS1 live-streamed events (Elite, Opens LIVE)


Sponsorship Benefits include:

  • Bonus 1/3-page ad in kayak section (Jan/Feb issue; sponsor supplied)
  • Sponsor logo on the Bassmaster Classic stage and Jumbotron at awards presentation
  • Press campaign of schedule announcement, series coverage
  • Sponsor recognition within Promotional eblasts of events to Bassmaster newsletter subscribers
  • Sponsor promotion via logos/text mentions in Bassmaster and B.A.S.S. Times “Catch the Action” ads
  • Sponsor promotion via logos/text mentions in Bassmaster and B.A.S.S. Times Kayak tournament ads
  • Sponsor promotion via logos or text mentions within the Kayak Series Main page on Bassmaster.com


Event Activation Benefits:

  • Sponsor recognition/announcements at each tournament
  • Branding via signage at registration, awards ceremony
  • Opportunity to provide product samples, prizes or coupons to competitors at registrations



Additional sponsorship benefit:

  • All kayak sponsors receive tournament logo usage rights





Kayak Sponsor Cost: $45k (fee: $15k/media: $30k)

2025 KAYAK SERIES SPONSOR

Visual example of Phoenix Big Bass check presented at the Elite Series events

KAYAK SERIES

BIG BASS CONTINGENCY AWARD

Deliverables

Old Town will receive recognition via:

  • Presentation of Big Bass check which includes audio mentions, The Old Town Big Bass Award
    • $500 payout at each of the 5 qualifying events plus the Championship awarded to the angler with the largest bass.


Partner will receive recognition in coverage in:

  • Print – Bassmaster and B.A.S.S. Times
  • Through live streaming of tournament weigh-in and event coverage on Bassmaster.com


2025 Fee: $5,000

MEDIA OVERVIEW

Native Content: Old Town Canoe Content Package

Integration of up to five (5) client -provided pieces of content. Feature can be in video gallery or article format.

  • Sponsorship of content via pre-roll
  • Sponsorship of content via banners
  • Co-branded banners to generate awareness, drive traffic (created by B.A.S.S.)
  • Home page promotion of content
  • Social promotion of content with Facebook and Instagram collaborations
  • Promotion within editorial newsletter
  • Supporting media across Bassmaster.com

Kayak Package

  • 20% SOV of kayak video, editorial features, photo galleries
  • 20% SOV of kayak tournament coverage, leaderboards, photo galleries
  • Exclusive sponsorship of the B.A.S.S. Nation Main, Kayak Main - two months tbd
  • Exclusive sponsorship of the Bassmaster editorial newsletter with kayak content alignment
  • Supporting media across Bassmaster.com

Home Page Roadblock Package - Kayak Event Week

  • One week TBD during a Kayak Event Week

Video

  • Pre-Roll (:15) ROS

Thank You!

Tim Carini

tcarini@bassmaster.com

631-807-6309