Burger King + Bassmaster

Serving a growing community of anglers by fueling a passion for fishing through

EDUCATION, INSPIRATION AND CONSERVATION

and helping to define the culture and lifestyle surrounding the sport.

BY THE NUMBERS

"Great ratings performance. Crowd was outstanding.

Great for FOX on Sunday."

Bill Wanger, Executive Vice President, Head of Programming & Scheduling, FOX Sports

THE ONLY LIVE BASS FISHING ON TELEVISION!

Growing Demand

FOX contracted live-stream hours +45% in 2021 and +60% in 2022

2022 - 14.5 MILLION viewers watched Bassmaster on FOX/FS1/FS2. The HIGHEST reach in over a decade!
2023 - Extended programming on TUBI

Sunday’s live telecast on FOX is the most-watched Bassmaster telecast on any network since 2009!

(+30% vs. the 2022 Classic LIVE on FOX)
Lay Lake Elite event: total reach across the two days of FS1’s coverage was 1,570,000 viewers - with Sunday's telecast peaked at 289,000 viewers, which is the highest peak audience ever for a Bassmaster telecast on FS1!

2024 - NEW 7-part docuseries featuring a look back at bass fishing and the innovators who grew the sport

SOURCE: 2022 MRI Doublebase, Google Analytics, Social Media through October 2022

WE ARE EVERYWHERE

Bassmaster is excited to offer Burger King a proposal to highlight your brand across multiple channels in a

thriving industry.

Build your partnership with Bassmaster's audience of over 55MM fans to reach targeted consumers and position your brand as the fast food of choice among fans and anglers nationwide.

Bassmaster Fans are the ULTIMATE Prospects for Burger King

BASSMASTER CONSUMERS ARE FANS OF FAST FOOD.

89% eat fast food. Of those, 82% eat fast food 3+ times per month.
70% 5+times per month. 57% 7+ times per month.
49% 9+ times per month. 42% 11+ times per month.
One in three 14+ times per month.
24% more likely than the average fast food customer to eat fast food 23+ times per month.
40% more likely to eat fast food 32+ times per month.

THEY LIVE THEIR LIFE ON THE GO.

71% are always on the lookout for quick and easy meal options.
61% rely on fast food when they're in a rush.
41% prefer picking up quick meals to cooking.

THEIR VEHICLE IS THEIR OFFICE.

166% more likely to work in farming, fishing or forestry.
145% more likely to work in installation, maintenence or repair.
134% more likely than the average American to work in construction.
67% more likely to drive 250+ miles per week.

THEY RELY ON FAST FOOD FOR BREAKFAST, LUNCH AND DINNER...

Of those that eat fast food, 40% eat it for breakfast. 51% for lunch. 54% for dinner.

...DURING THE WEEK AND ON THE WEEKENDS.

71% eat fast food on weekdays. 55% on weekends.
43% eat fast food all week.

THEY'RE THE ULTIMATE PROSPECTS FOR BURGER KING

89% eat fast food. Of those, 82% eat fast food 3+ times per month.
70% 5+times per month. 57% 7+ times per month.
49% 9+ times per month. 42% 11+ times per month.
One in three 14+ times per month.
24% more likely than the average fast food customer to eat fast food 23+ times per month.
40% more likely to eat fast food 32+ times per month.

CONSUMERS LOVE BASSMASTER.

56% rate Bassmaster as very good or one of their favorites.

THEY SPEND TIME WITH US.

50 minutes reading time (on average)

63% read for 2 or more days

47% read for 3+ days

37% reads for 4+ days

THEY RARELY SKIP AN ISSUE.

60% read 3 or 4 out of 4 issues

1 in 3 reads 4 out of 4 issues

THEY DON'T ENGAGE WITH OTHER OUTDOOR BRANDS.

89% don't read or visit Ducks Unlimited.

85% don't read or visit American Hunter.

79% don't read or visit Hunting.

74% don't read or visit Game & Fish.

73% don't read or visit in-Fisherman.

71% don't read or visit Guns & Ammo.

60% don't read of visit Field & Stream.

Source: 2021 MRI Doublebase

2024 Opportunities

2024 Elite Series Title Sponsorship of 1 Elite Series Tournament

(location in the southeast)

Title Benefits include:

B.A.S.S. will provide a 20’x 20’ exhibit space at the Elite event. Additional display space will be provided as space permits and is subject to B.A.S.S. approval.
All exhibit space and Elite event activation is to be used solely to display and promote sponsor products. No display or activation may be used to promote other brands.
All expenses related to exhibiting in this space shall be the sponsor's sole responsibility.
Burger King will receive two :30 commercial spots on FS1.
Burger King will receive one B.A.S.S.-produced banner to be displayed at the Elite Series event and will be included on the sponsor flag banner.
Incorporation of sponsor name and logo in the event title.
Event name to be used where appropriate in B.A.S.S. print, online and television editorial assets during reporting of the event.
Event name to be used where appropriate in advertising, promotional materials and local event marketing.
Burger King brand will be incorporated into podium signage, trophy and venue signage.
Burger King will receive one :30 second sponsor-provided commercial to air daily on the JumboTron. Commercial to run multiple times each day.
Burger King will receive up to three announcements per day directing consumers to Burger King’s activation.
Burger King will have the right to distribute promotional items/materials and promote their products to the anglers and marshals prior to the angler/marshal meeting at the Elite event.
Burger King will be recognized in all pre- and post- tournament Public Relations campaign releases as Event Title Sponsor.

Option 1: $75K sponsor fee

Option 2: $150K

($75K sponsor fee + $75K media)

*$75K media fee will be custom built to the sponsor's approval

*2024 schedule to be released in August 2023

Social Promo

Drain the Lake Fantasy Fishing Home Page

Promotional E-blast

Drain the Lake

Fantasy Fishing Title Sponsorship

Exclusive sponsorship of the Fantasy Fishing Drain the Lake landing page
SOV across all Fantasy Fishing pages
LIVE in-show feature: Beat Ronnie Moore (1x/day)
:15 pre-roll produced by B.A.S.S. promoting Drain the Lake
Editorial promotion within newsletters and social promotion in advance of each tournament
Branding within the Fantasy Fishing in-show feature with Classic and Elite LIVE (39 total features)
Opportunity to provide weekly winners as well as the overall season winner with prizes/giveaways
Over 50,000+ players thus far in 2023

Investment: $70K

Fantasy Fishing Page

Click here for media plan

Custom Social Media CONTENT

Custom content for Burger King will be shared on Bassmaster's social media channels during the Elite Season.

Your custom plan includes:

Activation with throne and photo opportunity with the crowned winner

Elite Activation

Contingency Component

Sponsorship

10 Social Posts

(9 Elites)

Social Posts

The Bassmaster Elite Series is the highest level of professional bass fishing in the world. This custom social media program would integrate Burger King into a program to highlight the “King of the Tournament” or the “Whopper of the Tournament” with customized branded social media posts at the end of each tournament to highlight the winner. Bassmaster would work with Burger King to customize the campaign.

Investment: $35K

Sweepstakes

Custom Social Sweepstakes

B.A.S.S. will create a custom sweepstakes highlighting Burger King.

Social media promotion of sweepstakes across all platforms
Exclusive sponsorship of related sweepstakes pages on Bassmaster.com
Editorial promotion and press release of sweepstakes
Exclusive sponsorship of curated photo gallery of social submissions and Elite event activations
B.A.S.S. to create a promotional :30 commercial to run in available FS1 and FS2 programming
Editorial promotion of sweeps content via weekly newsletter
Sweepstakes development, build, fullfillment of Burger King-provided prizing

Burger King has the ability to access all entrants data who opt-in when they register for the sweepstakes once it concludes
Sweepstakes run time will be 2-3 months

Investment: $50K

Click here for media plan

Burger King